Dove Forced to Apologise for Releasing Racist Facebook Ad | See Full Details

Skincare brand Dove released an undeniably racist Facebook ad on Saturday, showing a black woman turning white after using the company’s lotion.

The Dove ad showed a black women peeling off her clothes to reveal a newer whiter skin.

See the ad below:

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The racist ad was quickly circulated on Twitter, with many users stunned at Dove’s pathetic attempt at depicting women of color.

Dove apologized claiming it meant no offence by the ad but people aren’t buying their explanation below…

“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully.

We deeply regret the offense it caused.”

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

— Dove (@Dove) October 7, 2017

Patricia on Twitter wrote;

“Did @Dove really think an ad where a black woman is depicted as dirty and a white woman as clean was NOT incredibly racist? #shooketh”

https://twitter.com/Trisha_Bateman/status/916831270960861190

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Imman a Twitter user referenced Dove’s 2011 ad which was also said to have racial undertones:

I wrote a paper on this in 2nd year. With this Dove ad.That Pepsi commercial was dumb and tone deaf. These soap ads are just flat out racist pic.twitter.com/hz2u2eTjH0

— i. (@_nopename) April 7, 2017

In 2017 it’s hard to imagine a company of that size not questioning the ad’s offensiveness prior to release.

We expect better DOVE!