Makers of Molfix Diapers Launch New Tissue Products into the Nigerian Market

The Hayat Kimya group makers of Molfix Diapers officially launched two new tissue brands into the Nigerian market on Tuesday 23^rd of May Familia and Papia. The event which held at Eko Hotel & Suites, Victoria Island Lagos, was attended by various dignitaries from Turkey and Nigeria.

Nollywood actress, Funke Akindele Bello was the celebrity of the day as she was on hand to engage guests and help showcase the products.

Mr. Yahya Kigili, the founder and Chairman of Hayat Holding, and the CEO, Mr. Avni Kigili were also in attendance, as well as  Honorable Commissioner of Commerce & Industry, Ogun State, Otunba Bimbo Ashiru. The MD Hayat Kimya Nigeria Ltd. Mr. Hakan Misri was also in attendance, and he briefly outlined the stages that culminated in the product launch. He went on to thank the various state and federal agencies which helped the company achieve this feat, while extoling the virtues of Hayat staff in Nigeria.

The Marketing Manager of Hayat Kimya Nigeria, Mrs. Roseline Akure Abaraonye stated that in less than 2 years of Hayat Kimya’s presence in Nigeria, the company was able to attain the number 2 position in the diaper category with its flagship brand Molfix diapers. She attributed the success of the brand to the high and consistent quality of the product, the support of Hayat’s trade partners and the great Nigerian mums.

Molfix diapers, was launched by the company in Nigeria back in 2015. Molfix has been a verified success as it rapidly attained the position of strong number 2 brand within the diaper category despite the tightly-contested market space. The Institute for Government Research Leadership Technology also awarded the brand with “Best Baby Diaper of the Year” at the African Product Awards 2016. Indeed, Molfix has made both consumers and customers ‘Happy today, Happy tomorrow’ with its consistent high quality and availability.

Now, with the launch of these two high quality tissue brands, Papia and Familia, the company now has three products on offer in Nigeria. The launch of the new products coincides with the completion and launch of Hayat Kimya’s $100million ultra-modern factory in Agbara where all 3 products will be manufactured for the Nigerian market as well as the West African and Central African markets.

Familia is positioned as a high quality but affordably priced family tissue. It contains no artificial whiteners, is full to the touch, and made of 100% pure cellulose. The unique composition of the tissue brands makes them environment-friendly, such that it decomposes when disposed in water.

The Gala dinner night ended with a grand performance by Innocent Idibia a.k.a Tubaba. In return, Hayat Kimya would ensure the availability of all their products at very competitive prices, and with the guaranteed quality that Hayat Kimya’s products are known for, locally and internationally.

Hayat Kimya operates in the FMCG industry since 1987, manufactures goods in hygiene, tissue and home care categories under well-established brands like Bingo (home care – detergents and home cleaning), Molfix &Molped (hygiene – baby diapers, sanitary pads) Papia, Familia, Focus &Teno (tissue – handkerchiefs, napkins, toilet papers, paper towels), finally Joly and Evony (hygiene – adult diapers).

The company accomplished 30 years of experience in consumer goods, in geographies beyond horizon. Innovative, high-quality products under 12 brands reach millions of homes in more than 100 countries, from Madagascar, Tanzania, Yemen to Chile and Australia. Headquarters in Turkey, Hayat Kimya has subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco, Russia and Nigeria, with nearly 8.000 employees around the world.

The company continuously invests in its people, brands, manufacturing and research facilities in its globalization journey. Innovation is at the heart of business, products and production systems. Hayat Kimya leverages advanced technologies in the 14 plants that manufacture tissue, hygiene and home care products and continues its international investments at full speed. Hayat Kimya has grown rapidly to become a trendsetter as the “World’s 5^th largest branded baby diaper manufacturer” with 8.6 billion units capacity per year, as well as the “Largest tissue manufacturer of Africa, Middle East, Eastern Europe” with 420.000 tons capacity per year.

More photos from the event: