#PurplePurseCampaign: New Mum Serena Williams Designs Handbags For a Good Cause

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Tennis superstar and new mum, Serena Williams who is smitten by her baby girl Alexis, is already making strides to be a positive role model to her daughter by teaming up with the Allstate Foundation Purple Purse campaign as an ambassador in honor of National Domestic Violence Awareness Month. Not only that the celebrity is also designing handbags to support the cause.

“My dedication to ending violence against women has grown even stronger since the birth of my daughter just a few weeks ago.

One way I am working to make this crucial societal change is by joining forces with Allstate Foundation Purple Purse, which aims to end domestic violence against women through financial empowerment,” she told PEOPLE.

The PurplePurse campaign organised by the Allstate Foundation is aimed at bringing financial abuse out of the shadows and using financial empowerment to break the cycle of domestic violence on women.

Every year, the Allstate Foundation launched an annual Purple Purse that you can win by donating $10 towards empowering women to break free from an abusive relationship through financial education, job training and readiness, and small business programs for survivors.

The fundraising effort’s critical on a single day last year, more than 12,000 requests for emergency shelter, childcare and financial aid from women suffering from domestic violence went unanswered due to lacked funding.

This year, Williams designed her first handbag for the Purple Purse campaign, following in other famous ladies’ footsteps like Kerry Washington, who has been an ambassador and designed a purse for the campaign for the past three years.

The cool new mom handcrafted Italian leather handbags which are valued at $400 and come in two designs; one deep plum and another more vibrant purple, and very spacious.

“It’s sophisticated, but also spacious enough for carrying everyday essentials. It is my hope that the lucky recipients of this handbag will wear it proudly as they help get the word out around this inspiring cause.” Williams disclosed.

Williams who is so excited about being a mom desires to involve herself in a lot of things that will be a source of inspiration and motivation to her baby girl in the future. We are proud her the new mom.

Photo credit: Instagram