PEARS Baby Wears New Look | Celebrates Heritage … Still Pure, Mild & Gentle on Baby’s Skin

Lagos; 17th October 2017

After over four decades of fulfilling its promise of pure, mild and gentle for baby’s skin, Pears baby range of products from Unilever Nigeria Plc wears a new look with same unique alluring perfume.

The new refreshing identity of Pears is synonymous with its brand philosophy of caring for babies based on the promise of ensuring a rash free, gently fragranced, comfortable and playful baby.

Speaking at the event held at Amuwo-Odofin Maternal and Child Centre, Festac, Lagos; Category Manager, Adegbite Adetoun said,

‘’Pears baby rangemade from carefully selected ingredients suitable for baby’s tender skin hasgone through series of evolutions since 1971 when it was first introduced into the Nigerian market.”

Adegbite further said that for more than 40 years, Pears has served Nigerian babies and mothers with baby care products ranging from Pears Baby Lotion, Pears Baby Oil, Pears Baby Powder to Pears Baby Jelly and Pears Moisturizing Cream, made from carefully selected natural ingredients suitable for thebaby’s skin.

Pears Baby range has the recognition and endorsement of the National Association of Nigerian Nurses and Midwives (NANNM) for its excellent brand quality and contribution to the growth of babies in the country.

The Chairman, National Association of Nigerian Nurses and Midwives, Lagos Chapter, Com. Olurotimi Awojide commended Unilever for its long- standing tradition of excellence and care for the Nigerian family particularly mother and child in relation to the Pears Baby range of products. Pears baby range is part of our heritage as a nation primarily based on the efficacy of the brand, its usefulness to mothers in making them have babies with rash free skin amongst other benefits.

He said,

‘’The relaunch of Pears baby care products is another milestone in the narrative of Unilever, Pears Baby range. This is a further demonstration by the brand to continue to provide our mothers and babies with quality products that take of care of their skin and keep them healthy and smooth always. We congratulate Unilever and offer our support to this drive as the brand has displayed a commitment to the wellbeing of Nigerian mothers and babies.”

Chief Executive Officer, Unilever Nigeria, Yaw Nsarkoh stated that Pears baby range will keep up the momentum of serving Nigerian households with the right kind of baby care products;

”As a forward-looking brand, we will not renege in providing the right kind of baby care products to Nigerian mothers and babies. We will keep up the pace of our innovation to contentiously produce baby care products rich in natural ingredients to suit baby’s tender skin and make the mother and baby happyand healthy.” he said.

The event also had in attendance, expectant and nursing mothers. Part of the highpoints of the relaunch was the donation of Pears range of products to the center by Unilever Nigeria.

See photos from the event: