Serial Entrepreneur And PR Expert, Ayeni Adekunle, Speaks About Link Between Entrepreneurship And Depression As He Steps Down As CEO ID Africa
Renowned Nigerian PR consultant and CEO of Black House Media, Adekunle Ayeni has just announced his exit from one of his companies, ID Africa, as he hands over to Femi Falodun who he met on twitter over 5-years ago.
Entrepreneurship is the new big thing for many Nigerian youths but it comes with a lot of responsibilities and as promising as the prospects are; entrepreneurship is not for everyone.
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The serial entrepreneur, Ayeni, who is looked up to by many Nigerian youths for his business successes and connections said in his official statement;
“I struggled with depression and finally decided
this entrepreneurship thing is not worth dying for”.
The recent hype on entrepreneurship with motivations like;
“Your salary is what they pay you to forget your dream and build theirs”
is part of the reasons many young folks quit their day job to start their own businesses even when they may not be ready or entrepreneurship is not even their forte.
Ayeni says he is ready to stop and smell the roses, watch more movies, listen to music and just ‘live a little’, after spending every day of his life since secondary school struggling to escape poverty with his talents and skills.
Read his full official statement below:
“Year 2018: 166% group revenue growth. Over 300% increase in staff compensation. Dotun finished second masters with distinction and kicked off PhD. But I missed my retirement target, struggled with depression, and finally decided this entrepreneurship thing is not worth dying for.
Now learning to ‘live a little’, to start watching movies and listening to music again, pulling back from day to day at BHM where I now no longer have an office, and acquiring more Orara and Onobrakpeya. Maybe my first Ehikhamenor too!
I’ve spent every day of my life, since I left secondary school, doing all I can to change my story; using my skills and talents to escape poverty, to change my life, change the world around me, and help as many people as I can.
It’s been a long journey from when I first registered a business name in 2006, from when I operated from my work station inside my Akute flat; from when I squatted in friends’ offices, and couldn’t hire any staff.
But it’s still a long journey to where we want to be: one of the most successful organisations from this part of the world, using a deep understanding of media, marketing communications, and technology, to make people happier, companies better, and the world smarter.
We open a new chapter today, on the journey towards accomplishing that mission, with a strategic business combination (ID Africa + NET Newspapers), and the appointment of Mr. Femi Falodun who will take over from me as CEO of ID Africa.
We’re still a very small organisation. We have never received any investment, enjoyed any significant bank support, or partnership. But our dreams are big.
And it’s beginning to unravel, thanks to the passionate young people who work here, to the clients and partners who believe in us, to friends and acquaintances who continue to bring opportunities our way, and to all the geniuses and giants in media, marketing and technology whose inventions and innovation continue to show us that it is indeed possible.
We will now proceed to spend the next 5 years aggressively plotting the future of our business here and in other markets.”
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